One of the most common questions I hear before a family photo session is, “What should we wear?” Outfits play a big role in how your photos look and feel, and with a little planning, your clothing can add to the beauty and timelessness of your portraits. Here are my top tips for choosing outfits that look great together without being too matchy.
Start with a Color Palette
Rather than everyone wearing the exact same color, pick a palette of two to three main colors with a few complementary neutrals. For example, soft blues, creams, and tans work beautifully together, or earthy greens paired with beige and rust tones. A color palette creates harmony in your photos while still giving each person some individuality.
Coordinate, Don’t Match
Gone are the days of everyone wearing the same white shirt and jeans. Instead, think about how the outfits work together as a whole. For example, if mom is wearing a flowy dress in soft blush, dad could wear a neutral button-up, and the kids could wear outfits in coordinating shades with subtle patterns. This approach feels natural and effortless.
Choose Timeless Over Trendy
Trendy clothing can feel dated in just a few years, while classic styles will look beautiful for decades. Simple, well-fitted clothing in timeless colors and fabrics tends to photograph best. Think solid colors, soft patterns like stripes or florals, and natural textures such as linen, cotton, or knits.
Consider the Location and Season
Your outfit choices should reflect the setting of your session. For outdoor fall photos, warm tones like burgundy, mustard, and olive pair beautifully with autumn leaves. In summer, lighter tones like white, cream, and pastel shades look fresh and airy. If we are shooting in a natural park setting, earth tones often blend well, while bolder colors can stand out against an urban backdrop.
Keep Comfort in Mind
It is important that everyone feels comfortable in what they are wearing, especially kids. Outfits that fit well and allow movement will help your family relax and enjoy the session. Avoid clothing that is too tight, itchy, or requires constant adjusting. When children feel comfortable, it shows in the photos.
Add Layers and Accessories
Layers like cardigans, vests, or scarves can add depth and texture to your photos. Accessories such as hats, jewelry, or belts can also bring in personality. Just be careful not to overdo it. Simple and intentional is always best.
Think About Shoes Too
Shoes are often overlooked, but they can make a big difference in how your photos come together. Neutral-toned shoes or boots usually work best. Avoid athletic sneakers unless they are part of the look you are going for.
Final Thoughts
The goal of choosing outfits is to create a cohesive look that highlights your family without being distracting. With the right colors, textures, and comfortable clothing, your portraits will feel polished, natural, and timeless. And remember, what matters most is capturing your family’s connection and love, no matter what you are wearing.
Take a look below at examples below from previous clients:
